'The marketing genius behind Nike...Greg Hoffman has inspired me tremendously'Steven Bartlett,author of Happy Sexy MillionaireHow did Nike go from being a small sneaker brand to the world's most revered companyWhy do its campaigns - from'Just do it'to the famous Nike swoosh - capture the imaginations of millions worldwideAnd what can any founder or marketer learn from them Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years,he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena,Olympic Games and World Cup finals. Now,he unveils a transformative method that will make any brand more creative: emotion by design.'Great story,amazing career,so inspirational...I couldn't put it down'Chris Evans'The ultimate playbook to unleash creativity in any team'Jake Humphrey,author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves'Rory Sutherland,Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . .Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'Nir Eyal,author of Hooked'This book made me smile in my soul'Mary Portas'Remarkable . . .A distinctive framework that will help marketers and creatives connect with their audiences like never before'Jonah Berger,author of Contagious
Publisher: CornerstoneISBN: 9781847943569Number of pages: 304Weight: 213 gDimensions: 198 x 129 x 18 mm
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A brand isn't a logo,it's a story. In this guidebook-plus-memoir,Greg helps us see how a commitment to our creative practice can make any story better.A transformative and intensely personal journey building one of the world's most important,groundbreaking brands...A must-read.A gripping insight into the creation of some of the most iconic marketing in history.The marketing genius behind Nike ...Greg Hoffman has inspired me tremendously.So inspirational...I couldn't put it down.This is the ultimate playbook to unleash creativity in any team - and in turn effect real,transformative change for you and your company.An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves.In this brilliant book,Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger...A must-read for any marketer,businessperson or creative.Reading this book made me smile in my soul,proving that creativity,community and empathy has created one of the greatest brands of our lifetime.Filled with remarkable stories...A distinctive framework that will help marketers and creatives connect with their audiences like never before.
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