Learn how to recognise and resist the daily attempts to control and manipulate your mind.
There is a war on for your mind. You may not notice,but you are surrounded by manipulators: advertisers,politicians,big tech,even the humble waiter who asks,'Still or sparkling'
Free Your Mind is your field manual to surviving the information battlefield. In this indispensable book,Laura Dodsworth and Patrick Fagan draw on interviews with mind-control experts ranging from monks to magicians,infiltrate cults and forums to uncover their most deceptive techniques and expose the hidden tactics used to influence you,from social media to subliminal messages.
Learn how to recognise the nudges,dispel efforts to brainwash you and always question those who say the choice is yours. If you don't control your mind,someone else will.
Publisher: HarperCollins PublishersISBN: 9780008600945Number of pages: 384Weight: 600 gDimensions: 240 x 159 x 36 mm
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'Snappily written (...) made me more aware of the nudges and persuasions that were part of my everyday life.'- The Mail on Sunday
'An important new book (...) Laura Dodsworth and Patrick Fagan have some great ideas for how to recognise Nudge Unit tactics and how to fight back.'- Telegraph
'A sceptic's charter. A thorough and entertaining guide for how to keep other people's ulterior agendas out of your head.'- Lionel Shriver
'Free Your Mind is an instant classic,full of wisdom about what it means to try and hang onto our humanity amidst the clamour of modern life. If you like the quirkily brilliant work of Malcolm Gladwell,you'll love this book. I'm buying it for all my friends.'Allison Pearson
'We must all learn to spot the difference between useful and harmful persuasion. This book is a perfect place to start.'- Rory Sutherland
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