Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product How can you get to your first thousand - or million - customers Starting from zero,it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet,but you've certainly used the billion dollar brands built by it: Hotmail,AirBnB,Facebook,Dropbox,amongst many others.Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They'hack'their company's growth to create a narrative of sensational success,turning excited media,users and social media into a viral marketing force that will help their business grow exponentially.Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience,teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers,Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
MEDIA REVIEWS
Publisher: Profile Books LtdISBN: 9781781254363Number of pages: 144Weight: 166 gDimensions: 198 x 129 x 10 mmEdition: Main
MEDIA REVIEWS
Ryan Holiday is part Machiavelli,part Ogilvy,and all results...this whiz kid is the secret weapon you've never heard of.Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.An invaluable tool for ad executives,engineers,and entrepreneurs alike.Finally,a crystallization and explanation of growth hacking in easy-to-understand terms-and better,real strategies and tactics for application.Growth hackers are the new VPs of marketing,and this book tells you how to make the transformation.
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