The highly practical lessons in How to Get to Great Ideas are based on neuroscience,psychology and sociology. Written by former advertising creative director Dave Birss,this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem,how to push your thinking,how to sell the idea,how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas,and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.
Publisher: John Murray PressISBN: 9781473692145Number of pages: 240Weight: 350 gDimensions: 214 x 130 x 22 mm
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Makes you sit up and listen.One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage.Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking.
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