In an era where innovation is like oxygen,this is a riveting read'Gopi Kallayil,Google It is a myth to consider innovation the domain of the special few inspired by'eureka!'moments that always result in brilliant new products. In reality,anyone with the right tools,traits,and methods has the potential to innovate with impact,generating profits and even changing the world. In this engaging guide,top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets,leveraging a range of methods,techniques and themes to reach the pinnacle of maximum impact. This book is essential reading for anyone who wants to create,innovate,improve performance,and ultimately,make a difference. The Economist Edge series: books that give you the edge,also available,Branding That Means Business.
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Publisher: Profile Books LtdISBN: 9781800810174Number of pages: 240Weight: 200 gDimensions: 196 x 128 x 22 mmEdition: Main
MEDIA REVIEWS
In an era where Innovation is like oxygen Ted Ladd and Alessandro Lanteri have written an excellent book on innovation - the cutture,the mindset,the methods,the tools to drive innovation and have an impact. Combining frameworks,research and entertaining stories spanning hundreds of years of innovation this is a riveting read and applies to all industries across all economiesA potent antidote to the personality cult of the mercurial visionary,this work shows how anyone with determination and discipline can harness the craft of innovationInnovation can be frightening. This book unpacks the complexities of the process like nothing else in the last 10 years. Its stories and ideas for multiple levels of innovators - individuals,teams and organizations - are all supported by research,but delivered in a style that everyone - professors and practitioners alike - can absorb and enjoyWith a compelling mix of cutting-edge insights and practical framing,Ladd and Lantieri have produced a truly remarkable book. It equips readers with the tools to drive innovation across a wide array of contexts - in their organizations,in society,and ultimately,in themselves. While highly pragmatic in nature,the book's interdisciplinary focus provides a comprehensive perspective on innovation's role in the world. The end result is a truly engaging read that will leave you more thoughtful,more creative,and better prepared for the challenges of the modern business environmentInnovation has been a buzzword in management for several years and navigating the fog of definitions,approaches and theories has been daunting. Until Ladd and Lanteri came up with a brilliant,theoretically rigorous and practical book,which should integrate the reading list of students,business leaders and policy makers,to guide them to think of innovation as a future ready concept. Innovating with Impact is not just a title but a true contribution to a new understanding on why innovation mattersTed Ladd and Alessandro Lanteri believe that innovation is behind every aspect of our lives. Working through the right mindset,processes and tools,they show us that anyone can foster it and - most importantly - make a significant impactPRAISE FOR PREVIOUS'ECONOMIST EDGE'TITLESBranding that Means Business is brimming with insight. The business landscape has never been busier,but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowdBy bridging the gap between brain science and business effects,they have produced the most insightful book on branding of the last 20 yearsA wonderful blend of academic insights and practical know-how
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