'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel,making a film,launching a product,managing a football team,instituting life changes and any activity you can imagine. Genius'- Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy,and colourful characters from Picasso and Socrates to Warren Beatty,this book represents a lifetime of wisdom learned at the creative cutting edge.Predatory Thinking is a masterclass in how to outwit the competition,in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter,creative director,and founder of some of London's most high-profile advertising agencies.
Publisher: Pan MacmillanISBN: 9781447285342Number of pages: 272Weight: 190 gDimensions: 197 x 131 x 18 mm
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Offers much to think about...engagingChallenges the way we think creatively by flipping the logical,2D way of thinking on its headCool,clear,very readable
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