A TIMES BEST BUSINESS BOOK OF 2022SHORTLISTED FOR A BUSINESS BOOK AWARD'A gripping story about a great British brand'Jeremy VineLightweight,compact,and now,electric: the cityscape has been forever changed by the addition of the Brompton bike,with its distinctive style and clever folding design.For over forty years,the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976,Brexit,and COVID-19,not to mention every other risk which any business faces. Where,then,did this ingenious feat of engineering come from Who were the minds behind it And how did a small company grow to become one of the biggest cycling brand names in the world This is not only the first look behind the scenes at Brompton Bicycle Ltd,but a masterclass in entrepreneurship,manufacturing,and scaling a business.
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Publisher: Profile Books LtdISBN: 9781788168311Number of pages: 288Dimensions: 198 x 129 mmEdition: Main
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A gripping story about a great British brandSince I left racing,Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle,and Brompton the company is the inspiration for what my own company,CHPT3,can becomeThis is the story of the Brompton bicycle,and the company that made it. The story of the people who built the company and how and why we did what we did. It's a story about brazing,and titanium,and distributor networks and management buyouts and paint inspection. The Brompton isn't the only folding bike in the world and it wasn't the first...But we have a vision. Quite simply,we want to change people's livesBrompton is a rare company...This book sets out its story - including the complexities of the lightweight design - but is so much more than that. It's about managing tricky geniuses,the value of persistence and a cri de coeur from its charismatic chief executive,Will Butler-Adams
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