'A true Silicon Valley insider'WiredWhy do some products take off And what can we learn from themThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers,growth can feel impossible. This is the cold start problem.Now,one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber,LinkedIn,Airbnb and Zoom,Andrew Chen reveals how any start-up can launch,scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders,including from Twitch,Airbnb and Slack,to paint a picture of what it takes to turn a start-up into a massive brand'TechCrunch'Articulates the stages that every product must go through to be successful...and illustrates what companies need to do to achieve them'Forbes
Publisher: CornerstoneISBN: 9781847942791Number of pages: 400Weight: 280 gDimensions: 196 x 128 x 25 mm
MEDIA REVIEWS
A true Silicon Valley insider
Chen walks readers through interviews with 30 world-class teams and founders,including from Twitch,Airbnb and Slack,to paint a picture of what it takes to turn a start-up into a massive brandArticulates the stages that every product must go through to be successful...and illustrates what companies need to do to achieve the
Kommentar