This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies,and practical guidance,it's split into short sections you can dip into at any time.
MEDIA REVIEWS
Publisher: Pearson Education LimitedISBN: 9781292443065Number of pages: 248Weight: 312 gDimensions: 218 x 14 x 14 mm
MEDIA REVIEWS
"In today's tumultuous business environment,The Digital Playbook represents a no-nonsense guide to winning in a dynamic technology-driven world. The book is filled with practical advice and straight talk on what works and what doesn't work. The Digital Playbook is the instruction manual we all need to execute in order to be a successful digital company. It's a must read for every leader in your company,not just your technology leaders."John Marcante,Former Global CIO of Vanguard and Current US CIO-in-Residence at Deloitte"The Digital Playbookprovides practical,pragmatic,and proven insights for business and technology leadership. The book is eminently readable and thoughtfully organized. A thought-provoking compilation of game-changing advice that I highly recommend as a must read for anyone involved in technology-related decision making in today's fast-paced business environment."Stephen Fugale,Former CIO,Villanova University & Cigna Property & Casualty,CEO of Bernova"The Digital Playbook'stimely and timeless unconventional wisdom uniquely readies c-suites with the uncommon candor,courage and clarity the tech-driven business world requires. It stands apart in delivering the candid insights,practical guidance and due warnings leaders need to accelerate digital strategy,forge lasting competitive edge and drive lasting value. The Digital Playbookcuts through corporate stagecraft and consultant double-speak to deliver ten candid strategic technology lessons every c-suite needs to thrive."Noah Barsky,Professor,Villanova University"The Digital Playbookis a valuable resource for understanding the role that technology plays in business strategy,business models,and business processes. Steve provides a comprehensive overview of the various technologies that can impact these areas and offers insights on how to identify and track these technologies in order to leverage them for competitive advantage. The emphasis on the importance of "matching" technologies with business processes,business models,and strategies is particularly noteworthy,as is the focus on prototyping to measure the impact of these technologies. Overall,this book is a must-read for anyone looking to stay current on the latest technologies and how they can drive business success."Niraj Patel,Chief Information Officer at Greystone & Co. & Former CIO at GMAC"Infused with hard-won wisdom,this brilliant book is an invitation for leaders to accelerate achievement. The Digital Playbookis a gift to leaders in every industry. Steve Andriole has written a must-read primer for anyone considering digital endeavors. Read this book - and learn from one of the best. Steve is a unique and celebrated voice in strategic technology,innovation and entrepreneurship. The book is a remarkably practical,accessible,and applicable text well told by a writer who deftly blends evidence and action. The Digital Playbookis an investment which will reap near- and long-term rewards. And it's delightful!"David Henkin,Chief Innovation Officer,Vertex Inc. (VERX,Nasdaq)"The Digital Playbookshould be required reading for any leader with a title that starts with C,for any size organization. I wish I could send this book to every CEO,CFO,COO,Chairman or government Secretary that I've ever worked with as a CIO. The lesson for leaders here is that Business IS Technology now,with the goals to create competitive advantage. The magic starts with being able to clearly articulate "what problem are we trying to solve"I've been asking leaders this question for literally decades when presented with "we should buy this software"from a CEO or CFO. Steve's book does such a great job communicating why this is the question,and then understanding how to proceed,starting with business processes. This book will be on my C-Level holiday gift list for a long time."Aaron Weis,Chief Information Officer at Department of the Navy"The Digital Playbookis an enlightening reminder that strategic technology and business are completely intertwined and impact all industries. By following this guide,business leaders will be ahead of the curve. They will save time and money while generating competitive advantage,all of which are crucial to building and sustaining a successful business. Dr. Andriole's expertise is critical."Danielle McIntee,Senior Associate in Institutional Equity Sales at Raymond James
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