We're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook,Twitter and online dating profiles. Relying on science,analysis and his trademark clarity of thought,Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools,tips,and exercises for succeeding on each new terrain: six new ways to pitch your idea,three ways to understand another's perspective,five frames that can make your message clearer,and much more.
Publisher: Canongate BooksISBN: 9781786891716Number of pages: 272Weight: 184 gDimensions: 198 x 129 x 17 mmEdition: Main
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Excellent...radical,surprising and undeniably trueLess a book about the conniving tricks of this slippery trade,and more of a human guide to how sales might work and be successful in the 21st centuryA fresh look at the art and science of sales using a mix of social science,survey research and storiesPink is rapidly acquiring international guru status...He is an engaging writer,who challenges and provokesA gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punchPink's ideas deserve a wide hearing. Corporate boards,in fact,could do well by kicking out their pay consultants for an hour and reading Pink's conclusions insteadLess a book about the conniving tricks of this slippery trade,and more of a human guide to how sales might work and be successful in the 21st centuryPink is clear and thoughtful - he sells his arguments beautifully
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