Between the theories of business school and the real world of business,there is still a gap - one that can only be filled by experience,helped by the knowledge of someone who has already done it.Over a lifetime as one of the world's most influential business leaders,Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies,techniques and wisdom that everyone needs to get organised,get ahead and gain and keep the competitive edge.Building on from What They Don't Teach You At Harvard Business School,this straight-talking,practical guide offers essential tools and skills - from negotiating to managing,advancing your career to building a new idea - that will help you be a leader at any level.
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Publisher: Profile Books LtdISBN: 9781800812192Number of pages: 320Weight: 260 gDimensions: 198 x 128 x 22 mmEdition: Main
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Mark McCormack is an entrepreneur extraordinaireOne of the 1,000 people who have most influenced the 20th century.The undisputed king of sports marketingThe most powerful man in sportHe was a genius when it comes to sports marketingHis legacy is international sport as we know it
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